Website Maintenance, what’s it all about?
Businesses spend lots of time and money into getting a website set up, which is great, but without proper maintenance sits can go wrong. The majority of sites run WordPress which requires much more attention than other solutions due to complex plugins and frequent updates.
Is Website Maintenance really that important?
Company websites are typically the first thing that a prospective customer looks for typically using a search engine, this is where the importance of a well-functioning website comes into play. If your website is down or has issues, it’s likely that customers will turn away in their search .
Boosts SEO
A well functioning website that is both bug-free and fast can really help your website return higher in search engine results page (SERP) which can lead to a higher conversion rate through search engines. Updating content and ensuring that the code base, especially if using WordPress, is up to date is important, as Google ranks websites on their usability more and more.
Increases Customer Satisfaction
Customers will always prefer a good website, especially one that is easy to navigate. A responsive design is also a big requirement as more than 50% of traffic come from mobile phones, so the website needs to be able to scale down to fit smaller screens.
It’s also an easy way for your previous customers to promote your services, as they can easily link to your website when suggesting it to their friends.
An increase in security
Website security is one of the most important things. Keeping the website up to date, and ensuring that nothing is vulnerable is key to keeping the website secure. As well as using an SSL certificate, especially when selling products via an online store.
Frequently asked questions
This varies per website, so we won’t be able to display a definitive cost, but the average is around £60pm for smaller websites, or £500pm for much larger websites, although this is typically for e-commerce websites that require a lot more attention and work in order to keep it online and keep orders coming in.
Yes, WordPress websites require a bit more attention than other platforms. This is due to the amount of plugins that are typically installed on a website. Typically we’ll have to create a staging environment to make sure that updates don’t break functionality.
Website maintenance plays a significant role in SEO. A well-maintained website that is fast, bug-free, and regularly updated can improve its search engine rankings. Google values user experience, so a site that’s easy to navigate and responsive on all devices tends to rank higher in search engine results pages (SERPs).
While basic website maintenance tasks can be handled by yourself, seeking professional help can ensure a comprehensive approach. Professionals can perform regular security checks, updates, and optimization to maintain a high-performing and secure website, allowing you to focus on your core business activities.